Boutique PR Agency

Revinesh Kanaiah shares his internship experience with us!

Revinesh Kanaiah_Internship_Bask Communications

Hi everyone, I am Revinesh and I’m currently an intern at Bask Communications. Internships are pretty enriching in terms of skills and experience. As a marketing undergrad, I decided to challenge myself by taking up a second internship in a different field - public relations. I was excited about the opportunities that the internship had to offer, along with the start-up environment and learning directly from Lay Peng, the founder of Bask Communications.

In the past five months, there have been many key moments that will remain with me, ranging from hosting the media tour for a large scale event at PetExpo 2018 to the opportunity to work on SPARK Fest 2018: Asia’s 1st Sexual Wellness Festival.

For the former, I have to admit to being very nervous even though we had thoroughly prepared ourselves prior to the event. However, as time went by and with the opportunities to chat with the media from the start of the registration through to the tour, I gained confidence in becoming a media host, answering questions and making conversations. The simple “thank you” from the media at the end of the event made all the efforts worth it.

As a guy, I must admit that it felt a bit strange to be working on a sexual wellness festival but I stepped into this project with an open mind. In the lead up to the event, we held numerous media interviews together with Erin Chen, Founder of SPARK Fest Asia. It was then when I truly understood the purpose of the festival and was inspired that we are working directly with the game changers trying to #breakthewall to normalise conversations about sex in Asia. Through our project with SPARK Fest Asia, it opened my eyes to the world of sexual wellness, and I was surprised to see how people can be open-minded about the topic when they are encouraged to talk about it.

It’s back to university in July, but here are so key learnings I’ve made in my internship so far.

1) Do not be afraid to ask questions

Asking questions provides clarity on tasks, prevent avoidable mistakes (and a waste of time), and a guide on how to accomplish it. In the PR industry, every piece of information is crucial to writing an accurate press release which will reach the eyes of both the press and public. Asking questions helped me to explore different ways of completing a task. For example, I was tasked to come up with a proposal for a client. Initially, I had mixed feelings of excitement and confusion as it was one of my first few tasks and I was unsure of what information to include or exclude. However, taking a step to ask has allowed me to tailor the solutions according to the client’s needs.

2) Step up to the plate

The responsibility of an intern goes beyond assisting your colleagues. It involves taking charge of certain situations and making decisions on the spot. Even when conducting media drops, the process of logistical arrangements and media interaction has allowed me to explore alternative perspectives in handling different situations.

 

3) Multitasking becomes a part of you

In the PR Industry, you have to be updated on what’s happening out there while managing our clients as well. One moment, you could be writing an email to a client, another moment you could be on the phone talking to another. Therefore, learn to set priorities according to deadlines and hone the ability to multitask.

Overall, this has been fulfilling and as promised by Lay Peng, no two days are the same. It has definitely opened my eyes to the world of public relations.


 

OH HAI! We had a double win at PR Awards 2018!

Bask Communications_PR Awards 2018

We are so thrilled to share that Bask Communications has won a Silver award in the Best Use of Broadcast / Video and a Bronze award in the Most Creative PR Stunt for our work for Red Bull Racing in 2017. It's been half a year and we still haven't got over how funny Daniel Ricciardo and Max Verstappen were trying durians for the very first time!  

We are beyond grateful for the opportunity to work on such a great brand with a fantastic team who embraced us even though we are a new and lean team; we are happy to be recognised by industry peers for our achievements. Our wins at PR Awards 2018 are for everyone - clients, media, friends and interns - who have supported us in the past 18 months.

Ng Lay Peng Bask Communications

Thank you, and we look forward to more exciting work in time to come!

We're One! 🎉🎉🎉

There hasn't been much of a chatter over here, but that's only because the past quarter has been so kind to us.

We can't believe we're saying it - Bask Communications survived the one year mark!

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We'll always be thankful to Kara Bensley from The WYLD Shop for taking the plunge in becoming Bask Communication's Client #1, and for her endless positivity, encouragement and support.

In the past year, we've worked on 14 projects from 13 clients across fashion, beauty, food, social and lifestyle businesses. We stayed true to supporting small business owners such as Biconi and The WYLD Shop, as well as the community through work with Love Action Project. The social enterprise has brought us from Chinese New Year celebration with migrant workers living in Singapore, to a fun-filled day of experiencing new sports with athletes from Special Olympics Singapore during the Ultimate Grit Challenge by Dun & Bradstreet Singapore. 

Ultimate Grit Challenge with Love Action Project, Dun & Bradstreet Singapore and Special Olympics Singapore    

Ultimate Grit Challenge with Love Action Project, Dun & Bradstreet Singapore and Special Olympics Singapore

 

Alexis Bauduin, Top Dog at YOLO Group    

Alexis Bauduin, Top Dog at YOLO Group

 

2017 also marked the very first time we worked on a PR project for the halal F&B industry. Bask Communications was engaged by YOLO Group to get the news out there to the Muslim community when YOLO Food got its halal certification. Halal heathy food, yay! Through our digital PR strategy and programme with key influencers and media in the Malay community, we helped triple YOLO's following on Instagram, and generated many more business profiles for founder Alexis Bauduin on his business journey. 

Our biggest win of the year? Partnering up with Red Bull Singapore for the Red Bull Racing Team when they were in town for Singapore Grand Prix 2017. In addition to media relations, we worked closely together with the team to produce Dan and Max: How NOT to Open a Duriangarnering over 18 million views globally, and thousands of conversations for the brand and drivers.

To all the clients who have journeyed with us, thank you. To all the individuals who gave us a lift in times of need, thank you. To all the media friends for your encouragement and support, thank you. 

We can't wait for what Terrific Two will bring.

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