We are an award-winning boutique communications consultancy who prides ourselves on building authentic audience engagement through creative storytelling.
In a highly competitive media and consumer landscape, how we reach out to the audience has to evolve. We help brands and businesses cut through the noise with a holistic communication approach to connect with an authentic voice, and effectively engage with audiences.
We support businesses across corporate, lifestyle, events, sports, F&B and non-profits.
Basking in the Spotlight!
Services
Public Relations
The communications landscape has evolved dramatically—and so must the way we approach public relations. Today, it’s not just about securing media coverage; it’s about building trust, shaping perception, and creating lasting impact.
At Bask, we go beyond traditional PR tactics with an agile, holistic approach that integrates storytelling, media strategy, and stakeholder engagement to deepen connection with your audience and drive real business outcomes.
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We help clients communicate with intention. From brand audits to campaign messaging frameworks, we develop bespoke strategies that cut through noise and create clarity across every channel.
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Our strong relationships with top-tier media in Singapore and the region help secure meaningful coverage. We pitch with precision, craft compelling press materials, and position your brand exactly where it needs to be—on platforms that matter to your audience.
We act as your external PR arm—managing day-to-day media engagement, reactive queries, and proactive outreach. This includes owning your newsroom calendar, crafting timely media responses, and ensuring consistent representation across channels.
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We build the public profiles of founders, CEOs, and experts to drive credibility and influence. Through op-eds, interviews, speaking opportunities, and ghostwritten content, we shape your voice into one that people trust and respect.
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Your brand voice is your truth in action. We help refine your messaging and narrative across touchpoints—from product storytelling to founder profiles—to ensure resonance and consistency across audiences.
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We integrate earned, owned, and shared media through social-first campaigns and authentic influencer partnerships. Our KOL engagement approach favours quality, relevance, and brand alignment over sheer reach.
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Whether it’s a media preview, community activation, or full-scale product launch, we plan and manage the PR around your event for maximum impact—before, during, and after.
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We prepare your spokespeople to face the media with confidence. Through simulations, coaching, and messaging alignment, we help leaders speak clearly, authentically, and persuasively.
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We track media impact, sentiment, and audience engagement across channels. Our reports go beyond vanity metrics to uncover actionable insights that refine strategy and demonstrate ROI.
Content Marketing
In a landscape flooded with curated personas, polished media, and increasingly AI-generated content, authenticity has become one of the last real differentiators.
As your communications strategist, we hone in on your “why”, crafting content pieces that are not only aesthetically pleasing but connect with audiences on an authentic level in a meaningful way.
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We develop editorial strategies rooted in your brand’s purpose, values, and audience needs—defining your content pillars, formats, and publishing rhythm to build consistency and resonance.
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Structure meets storytelling. We design and manage content calendars that keep your messaging cohesive across platforms, while staying flexible enough to respond to the moment.
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From long-form to micro-content, we create high-quality, human-centred content that reflects your voice and deepens audience engagement:
Video Production
Photography
Podcast Production
Blog articles & thought pieces
Social media content
Email newsletters description
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We create content that’s designed for sharing—not just scrolling. From static posts to Reels, carousels to captions, our social-first approach is always rooted in story and value.
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From welcome sequences to monthly newsletters, we craft emails that people actually want to read—balancing storytelling with smart CTAs to keep audiences engaged.
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One great idea = many touchpoints. We rework and reimagine your existing content into new formats—extending the life of campaigns and increasing ROI.
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We partner with publishers and creators to co-develop native content that feels natural, not forced—showcasing your brand within storytelling that your audience already trusts.
Employee and Change Communications
We’re entering a transformative era of work—one that brings both exciting possibilities and complex challenges. As organisations adapt to new models of working, maintaining productivity, purpose, and connection becomes more important than ever.
Our employee communications programme is designed to keep your teams aligned with your mission and vision, while fostering a culture of clarity, engagement, and mutual support.
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We build thoughtful, brand-aligned internal communication plans that support business goals and bring teams together—defining key messages, channels, and rhythms for consistent, purposeful communication.
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We support leaders in communicating with authenticity and confidence—crafting messages for town halls, CEO updates, and organisational announcements that foster trust and clarity across all levels.
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Whether it’s a restructure, merger, rebrand, or shift in strategy, we help guide your people through change with clear, timely, and human-centred messaging—minimising confusion and building alignment at every stage.
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We design internal campaigns that connect employees to your purpose and culture—celebrating milestones, spotlighting teams, and encouraging dialogue to create a more engaged workplace.
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We create content for your internal channels that is relevant, on-brand, and easy to digest—from email newsletters and intranet articles to internal videos and leadership Q&As.
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In times of uncertainty, timely and transparent internal communication is critical. We help you deliver clear, reassuring updates that support employee confidence and maintain trust.
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We bring your values to life internally through storytelling, rituals, recognition programmes, and campaigns that align behaviour with culture—turning words into lived experiences.
Case Studies
Bringing your true self to work means showing up as who you genuinely are. While this mindset starts inside organisations, it should extend outward—into how we communicate with the world.
In a landscape flooded with curated personas, polished press releases, and increasingly AI-generated content, authenticity has become one of the last real differentiators. People are more discerning than ever. They can sense inauthenticity—and they tune out fast.