The world has undergone a collective trauma and shared experiences from the COVID-19 pandemic, and we’ve all emerged from it with new lessons and changes in the way we feel, think, and act.  Our team at Bask Communications is welcoming this new era of the post-pandemic world with a reenergised and deeper understanding of the world around us, and the nuances gained in the world of communications, staying informed with the latest trends and observations to convey on-the-nose touchpoints and relevant dialogues to our community. 

The core of who we are as an organisation has not changed. The work with our clients through the pandemic years has further reinforced to us the importance of building authentic communications and meaningful interactions. It might seem counterintuitive to shed the frills, but when consumers are constantly bombarded with so much noise across all media platforms, they are looking for what is real. Rather than only a few seconds of “visibility” through a quick swipe or scroll on the phone, we aim to build successful brand affinity and lasting connection between brands and consumers.

Over the past seven years, we have successfully strategised and executed many impactful public relations program in partnership with our clients, and we want to do more.

Building more engaging content

We are placing a greater emphasis on creating holistic communications programs for clients on their owned platform through content marketing across editorial, photography and videography and podcast production services. 

Podcasting has grown to become a highly relevant tool for amplifying reach, gaining significant popularity and importance in recent years. 31% of adults in Singapore and 44% globally listen to more than an hour of podcast weekly. The growing number of users on this platform creates a wide accessibility to new audiences, providing brands and companies the opportunities to build communities and foster stronger connections.

Fostering stronger employee communications

Through the pandemic and beyond, we are seeing more organisations looking inward to grow outward. Beyond the standard fare of internal communications, we designed a spectrum of offerings to be a partner in helping you build your organisation’s culture and employee engagement.  The mainstreaming of workplace models such as hybrid and remote work have pushed organisations to relook how employees can remain connected and engaged. As companies continue to strive for growth and success, the employee experience has become a new and key consideration of their structure.

We understand that every business’s needs are different, and we look forward to creating new and exciting ideas together for your business. Get in touch with us now.