Dear clients and friends,

When I was gearing up to re-open Bask Communications after a brief hiatus to restructure the business, I never would have expected the twist and turns we will be presented with in 2020.

Like many people out there, I had grand plans for 2020. I must admit, ever the optimist, I waited for the pandemic to blow over and for life to carry on as we knew it. But it didn’t take much time at all to become clear that normal as we knew it was not coming back. We had unknowingly taken that last holiday, attended the last wedding, enjoyed the last buffet for the last time in a long time.

We are bearing witness to some of the quickest pivots that businesses have to make to survive in the post-COVID-19 world. In the last four months, many businesses suffered the full brunt of the pandemic and ceased operations. At the same time, we are also seeing many successful examples of businesses that have sprouted and thrived in these times.

Many of you know us for the work we’ve done in the areas of strategic public relations consultations and media relations. To serve you better, we are launching new services to provide you with a more holistic and tailored approach.

Together with our partner, Justin Fernando, we are launching content marketing, photography and video production services to help you with your digital transformation. Whether you are selling products, a service provider, or an advocate, speak with us and let us come up with creative storytelling ideas to connect and engage with your audience. For new businesses looking to create new websites, we have developed two affordable web design packages for you, including one that includes free photography services so that it’s one less thing on your checklist.

As companies navigate change, employees are also experiencing a challenging time managing their new work and collaborative styles. We have partnered with Veldhoen + Company, an integrated consultancy firm and pioneers of activity-based working to support companies who want to take an active lead in guiding their organisations through this period of change, ranging from guiding employees to work more effectively in distributed teams, building a strong company culture, to employee communication, advocacy and engagement programs.

Have questions, or just looking for someone to bounce off ideas with? Schedule an introductory chat with us now or drop us a note here. We are here to support you.

Warmest,
Lay Peng