Bask Spotlights

Bask Spotlights: Justin Fernando, Photographer & Videographer

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Last September, we

collaborated with Singaporean photographer and videographer Justin Fernando to produce Dan & Max: How NOT to Open a DurianThis month, we are going behind the lenses to chat with the man himself. 

1. Tell us more about yourself

I've been working in this industry for the past nine years and spent most of my career working in production houses. Last year, I've decided to venture solo and it's been a pleasure partnering with Bask Communications to produce photography and videography for clients like Biconi, YOLO Group, Forest Adventure and Red Bull Singapore. 

I'm one of those lucky ones who get to do what I love for a living. Being able to get behind the lens, capture moments and watch everything comes to life putting the footage, graphics and music together during post-production has always been one of the most exciting things. 

Check out more of Justin's work on Instagram (@juggalofernando).

2. In recent years, there has been an increase in demand for video content for social media marketing. Can you please share with us three pointers for brand owners to keep in mind when developing video content. 

Yes, there has been an influx in the need for video content for social media. It has become the fastest way to reach audiences and get the message across in the most timely fashion. Although the lifespan of these videos has been drastically cut short, maybe a week tops, before it becomes ancient news. In order to stay ahead, businesses tend to want numerous short clips to be dished out weekly rather than a single 2-3 min video.

On a personal level, the art of cinematography has been compromised in this social media world. Now, when I shoot content, I have to switch my mindset from, "does this look good?" to "does this look good when its cropped to 1:1 for social". There are so many details lost in the visuals. Thus, finding that balance is always a challenge for me.

Brand owners looking to develop video content, here are some of my tips:

  • As always, less is more. Trying to squeeze everything into a 1:1 frame and still keeping it within 30s -45s tend to lead to information overload. Keep it clean and simple. Remember that your audience wants to be engaged within the first few seconds before skipping onto the next thing on their feed.
     
  • You cannot please everyone on the internet. There is no one formula that makes people on social media happy. So as much as you and your team may think it is a great marketing video, be prepared for some weird comments arising online. 
     
  • Following trends online can be tempting. Viral videos are great but trends online do not last long. Either get on the bandwagon fast or move on to something else. It's not a good thing creating something that by the time it gets approved and gets online, becomes old news.

3. What's the pros and cons of engaging a professional photographer and videographer vs. doing it yourself? 

With videography and photography making becoming so "easy", doing it yourself can look like the best option. However, if you have a little budget, do hire. This gives you the creative freedom to think about what you want rather than having to think of all the technical details AND your brand guidelines in mind.

4. What kind of photography / videography do you best enjoy? 

I love taking people. When I travel, that is how I remember the places, through my lens of the wonderful people I meet. For videography it would have to be documentaries. Telling stories of real people that my audience can resonate with is the most intimate connection you can have with someone watching your work.

5. Any photographers / videographers that you particularly look up to?

Phillip Bloom has always been an inspiration to me. Although Christopher Doyle would be my fav, Phillip Bloom was the godfather of DSLR film making to me. He made cinematic film making attainable for someone like me back then. Joey Lawrence is a photographer that I highly admire as well.

Bask Spotlights: Kara Bensley-Austin, Founder of The WYLD Shop

Kara Bensley, The WYLD Shop

Bask Spotlights speaks to our very first client when we started off in late 2016 - Ms Kara Bensley from The WYLD Shop

1.     Hi Kara, please share with us a quick introduction of yourself and The WYLD Shop.

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 Hi my name is Kara Bensley-Austin I am an Aussie expat wife who has been living in Singapore for nearly 8 years. I am a proud Mumma to my son Jack and have two fur babies - a cat Arya and dog Tiggah, who is a beautiful brindle Singapore Special. Both are rescues from Singapore. 

TheWYLDshop represents fashion for the Fun Fierce & Fabulous. We are a company that serves fashionistas in Singapore and beyond who want in-trend, affordable High Street Style. We curate a selection of Aussie brands & mix it with a lil’ local love. Our mission is to create an exciting & positive place to shop where we encourage people to embrace their uniqueness and experiment with their style. 

We believe that YOU are the best source for your own happiness and we want you to Live WYLD live Free with the confidence to dream and be who YOU want to be.

2.     The Wyld Shop was Bask Communication’s Client #1, and we’re super grateful to you for giving us the leg up at the very start of the business. Now, back to the question - what do you usually look for when deciding on PR agencies to work with? 

We are super happy that we were Bask’s first client! We had a ball with you. We look for transparency, integrity and professionalism. All these characteristics should go hand in hand. We need a team who understands our brand and its core values in order for them to easily convey our message consistently and get to the right audience. Additionally, We need a company that is super organised and can help to transform our ideas into a workable reality with great results. 

3.     I hear that The WYLD Shop has been up to really exciting stuff this year. Tell us more.

The WYLD Shop Showroom

Yes we are always doing exciting stuff! Late last year, we launched our new Showroom in Siglap and this year, we kicked off the year with a Pop-Up and Fashion Show at Bar Rouge to celebrate the launch of their new Girls Night Out on Thursday nights. We are always busy with our Trunk Shows where we bring the online shop to our customers. We have also just launched a gorgeous new jewellery brand from the Gold Coast called Minc Collections which features intricate body chains. However, one of the coolest things we are doing right now is working with local brands which we call a lil' local love. We have just launched an extremely comfortable (and I am saying this from experience) bralette collection called Terie which is the sister brand of HerJuju. WYLD is constantly on the hunt for new and exciting opportunities around town so keep updated via our Instagram account @thewyldshop. 

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4.     Do you have some tips to share for small e-commerce businesses who are handling their own PR and marketing?

Yeah sure do! If you have no idea what either is, then it’s best to do some research and reading online first. Alternatively, ask a pro or engage someone in the industry who can give you some guidelines. The next step is to set some PR & Marketing Goals then create a plan with a timeline. Lastly, track your progress. 

5.     What are the top 3 most important advice you have for small online businesses?

  • Research and understand your core target audience, and make sure that your marketing efforts are geared towards this audience. 
  • Make sure your products/images of your services are of high quality. 
  • Ensure that you understand how to read your analytics.