Hello from Bask Communications!


There are over 200 communications agencies in Singapore, so what sets Bask Communications apart? 

For starters, we believe that there is a lot more to public relations than traditional media pitches. In this fast-paced age of the internet and high mobile penetration, gone are the days where the ways of consuming news and information are limited to the broadsheets, magazines and broadcast media. Undoubtedly, mainstream media remains indispensable in shaping public opinions and shaking the industries. However, brands today also have the unprecedented access to connect directly with consumers in real-time through self publishing brand content and social media engagement. The need to be at once reactive and proactive has never been as pivotal as it is today.

Bask Communications is founded and led by Ng Lay Peng, a public relations specialist with over seven years of agency experience, and two PR awards under her belt. She has worked with clients in the fashion, luxury, lifestyle and F&B industries, including notable brands like RIMOWA, Samsonite, Larry Jewelry, Range Rover, Buona Terra, Ki-sho, iROO and Bio-Oil. With Bask Communications, Lay Peng is looking to embark on fresh approaches to communications work across PR, content development, social media management and marketing collaborations.

It has been 6 months since we landed our first client, Ms Kara Bensley, founder of Australian high street fashion e-commerce The WYLD Shop. Since then, we have had the opportunity to work on tech start-up Activpass, social enterprise Love Action Project, as well as lifestyle show Pet Expo 2017.

We cannot thank our clients enough for joining us on this exciting journey. Working in communications is something that we love and yes, we still get excited grabbing the morning's papers and seeing our clients' news featured! In the years to come, we hope to be the agency that supports independent brands, designers, businesses and social enterprises taking the step to break into the market or grow, and help them continue to bask in the spotlight. 

Interested to find out more about Bask Communications and our services? Drop us a note at hello@baskcomm.com or give us a call at +65 9237 7316.