The wyld shop
Following a successful six years run in the business, Singapore-based Australian high street store was ready for a brand rejuvenation. Bask Communications worked on a three-month PR project, and garnered a total of six profile stories for founder Ms Kara Bensley-Austin, product features, styling loans and also orchestrated the first "Live WYLD, Live Free" digital influencer campaign with key influencers to promote the brand's mission - empowerment!
As a small start-up business, Lay Peng understood the complexities of being an entrepreneur with a small team and created a PR plan that was concise and well thought out. We achieved excellent results with us having beautiful placements in relevant media that were meaningful, which helped increase our presence to our target audience.
Lay Peng had a professional and firm yet undemanding approach which worked very well with me and my team. She was organised and had fresh, contemporary ideas for our business to help us execute our plan with ease. She also helped facilitated new and exciting relationships that we now can continue to nurture.
It is imperative that a company representing you understands the core of your business, and not only believes in its values but believes in the team. Lay Peng showed a noteworthy level of commitment and we look forward to working with Lay Peng again.
- Kara Bensley, Founder of theWYLDshop.com